Senior Care Marketing in Melbourne, Victoria – SEO, Social Media & Ads

Table of Contents

Senior Care Google Business Profile Optimisation – from $300 AUD

Increase local visibility for your senior care services in Melbourne, Victoria with a fully optimised Google Business Profile designed to build trust and attract more families.

Our service includes:

Creating or claiming your Google Business Profile
Selecting accurate business categories (Senior Care Service, Aged Care Facility, Home Care Service)
Writing a professional and compassionate business description
Uploading high-quality photos of facilities, caregivers, and activities
Adding contact details, visiting hours, and service areas in Melbourne, Victoria
Activating “Call Now” and enquiry buttons
Collecting and managing client and family reviews in Melbourne, Victoria
Posting regular updates on activities, events, and care tips
Monthly performance monitoring and profile updates in Melbourne, Victoria

Senior Care Facebook & Instagram Social Media Management – 3–5 Posts Weekly – from $800 AUD

Connect with families and caregivers in Melbourne, Victoria through engaging, informative, and heartfelt social media content.

10 Social Media Post Ideas:

Resident success stories and testimonials
Weekly activity highlights (gardening, art, music)
Staff spotlights introducing caregivers and their stories
Health and wellness tips for seniors in Melbourne, Victoria
Seasonal celebration posts (Christmas, Easter, ANZAC Day)
Safety tips for elderly living at home in Melbourne, Victoria
Behind-the-scenes of daily routines and meals
Family visit moments and community connections
Announcing new care programs or services in Melbourne, Victoria
Volunteer and community partnership highlights

3 Local Social Media Advertising Strategies:

Target family members in Melbourne, Victoria researching care options
Promote open house or facility tour events
Retarget website visitors who viewed service details but didn’t enquire

Senior Care Google Ads Campaign – from $400 AUD

Reach local families actively searching for senior care in Melbourne, Victoria with highly targeted Google Ads campaigns.

10 Relevant Google Keywords:

“senior care Melbourne”
“aged care services Victoria”
“home care for elderly Melbourne”
“retirement home Victoria”
“assisted living Melbourne”
“nursing home Victoria”
“in-home elderly care Melbourne”
“dementia care Victoria”
“respite care Melbourne”
“best aged care Victoria”

Senior Care Website Blog Content Writing – from $500 AUD

Boost trust and search visibility in Melbourne, Victoria with well-researched, empathetic blog content tailored for families seeking senior care solutions.

10 Blog Title Ideas:

“Choosing the Right Senior Care Option in Melbourne, Victoria”
“How Our Care Team Brings Comfort and Joy to Seniors”
“Top 5 Activities That Improve Seniors’ Quality of Life”
“How to Support Ageing Parents Living Alone”
“What Makes a Great Senior Care Facility in Melbourne”
“How Social Interaction Benefits the Elderly”
“Safety Measures Every Aged Care Home Should Have”
“Helping Seniors Stay Active and Engaged”
“The Role of Nutrition in Senior Health”
“How to Prepare for Moving a Loved One into Care”

SEO-Optimised Senior Care Website Development – from $1,500 AUD

Build a professional, user-friendly website for your senior care services in Melbourne, Victoria that ranks highly in local search (GEO) and appears in AI-driven previews (AEO).

[live demo]

Features include:

Service and program pages optimised for local SEO
Clear contact forms and enquiry options
High-quality facility and staff imagery
Testimonials and family review integration
Schema markup for aged care businesses
Mobile-friendly and accessibility-compliant design

Local Backlink Building – from $200 AUD

Boost your senior care business’s local search authority in Melbourne, Victoria by submitting your website to reputable Australian directories and community platforms.